YouTube Reportedly Rewarding Creators For Promoting New Twitch-Like Features

Co-ordinate to a written report by Bloomberg, YouTube is paying skillful money to its creators to promote its new, Twitch-like monetization features, such as donations and paid memberships. The money reportedly ranges from tens of thousands of dollars to hundreds of thousands of dollars, although, none of the creators have been identified past the written report.

The new features were introduced by YouTube last twelvemonth in a bid to keep creators happy afterwards the company sensed a growing unrest amidst many of them for allegedly not getting the same options to monetize their content when compared to their compatriots on Twitch and Patreon, both of which, alongside Facebook Video and Instagram'south latest IGTV platform, are being seen in some quarters every bit potential challengers to YouTube'southward dominance going forward.

One of the features that'southward part of the deal is 'Super Chat', which allows users to pay a small-scale amount to a YouTuber to pin a annotate on alive-streams. The more the payment, the longer the annotate remains pinned.  The feature was introduced in January 2017, and replaced 'Fan Funding', which was YouTube's previous tool to help creators monetize their content on the site.

Information technology'due south ironic that YouTube is paying its creators to promote Super Chat when it is i of the features that well-nigh of them take constantly complained about, given that 30 per centum of whatsoever payment they receive through the platform ends up going to YouTube.

The company, on the other hand, is desperate to convey the message that its new features volition definitely help creators on the platform generate additional income over and to a higher place what they already earn from traditional advertisements.

Source: https://beebom.com/youtube-reportedly-offering-money-to-content-creators-for-promoting-new-features/

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